Day: September 10, 2024

News Corp would lose $9 million by ditching Google ads, ex-exec testifies

By Jody Godoy ALEXANDRIA, Virginia (Reuters) – News Corp explored switching away from Google’s advertising tools in 2017 but estimated that doing so would lose the Wall Street Journal publisher at least $9 million in ad revenue, a former executive testified on Tuesday at Google’s antitrust trial in Virginia. Google frustrated publishers by introducing features […]

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